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A Lesson Learned from the NY Times’ Ad Blunder Applied to Social Automation

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NY Times Ad Blunder and Social Media Automation

As I’m sure you saw on Twitter, Facebook or your favourite news source, there was a major breakthrough yesterday about the disappearance of Malaysia Airlines Flight 370.

For those unaware, on March 8, Malaysia Airlines Flight 370 mysteriously went missing. Since, investigations and large-scale searches have been conducted for the plane and missing passengers, yielding no result. Yesterday, through the application of a, ‘… complicated principle of physics called the Doppler effect’ (Source), and sophisticated surveillance technology and techniques, the tragic fate and ending place of Flight 370 was finally deduced to have been in the middle of the Indian Ocean.

This has been a closely followed story for the last couple of weeks, and was reported by, what I would assume to be, all major news outlets, including the New York Times.


When the story ran about the plane being found, there was…

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