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World Cup 2014 to Break Social Media Record

Originally posted on Variety:

Viva futbol! The 2014 FIFA World Cup, set to kick off Thursday in Brazil, is expected to be the most-social sporting event ever globally — although the U.S., where the game is less popular than in the rest of the world, represents just a small fraction of the chatter.

Worldwide, this year’s World Cup will surpass the Super Bowl and Olympics in total social mentions, according to a study by Adobe Systems. The phrase “World Cup” alone generated 19 million social mentions since June 2013 so far in 196 countries, scoring wider reach than the Super Bowl or Olympics.

The study analyzed pre-World Cup buzz and sentiment across social sites including Facebook, Tumblr and Twitter. The global report looked at more than 69 million social mentions in 230 countries and territories related to the tournament’s teams and players.

In the States, ABC/ESPN and Univision Communications will broadcast all 64 matches…

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